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Easy to access, as it just imports your data from Facebook, and for free are the first characteristics, when reflecting about Tinder.

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But there are other things, which make this new dating platform so successful: Therefore, the fear of rejection is super low and the desire of attention and confirmation can be satisfied rather quickly and easily Jo Sales, This might also be the reason why young adults admit that Tinder has kind of an addictive effect and their interest in normal dating has decreased enormously. Luckily the Tinder founders were aware of the need of more and new features to keep their users happy and to make money.

They first introduced Tinder plus, which is the pay version of Tinder and gives you the possibility to change your location to anywhere in the world as well as change your mind when you have swiped a person left. Users are now able to share their Instagram pictures as well as their favorite songs on Spotify Tinder, and Social Media and dating became even more linked.

This step was definitely a very smart one as it gives the users the possibilities of more room to create and express their perfect digital self. The question is, is Tinder really a good invention? Does it help us find the right partner or does it make relationships, dating and love life even more complicated? On the one hand it is a confident booster and may help especially shy people to get out in the dating world.

But on the other hand there are a lot of negative aspects connected to this tindermania. This easy access principle is stealing away all the excitement of old-school dating and grows the anxiety Generation Y already has towards real dating and serious relationships.

Will Tinder Become a Mainstream Social Network?

The way we as Generation Y act when it comes to romance, sex and dating is definitely totally different from other generations. The life as a young adult in the 21st century is not the same as in former centuries and generations, therefore it is natural that also our relationships and attitudes towards love and sex differ. Our daily routine is full of media; Deuze even claims that we are living our lives in media rather than with media. Is our life really happening in kind of a Social Media bubble and we are not aware of that?

Might that also play a major role when it comes to our incompetence of serious relationships and dating? Social Media shaped our identities with good and bad impacts. We are connected all the time, we have access to a lot of people and major networks, which is an advantage when it comes to for example finding a job, getting information, being spontaneous or just as an entertainment, when we are bored.

Nevertheless, what about the dark side of Social Media? Do we really want to be always reachable for partners or friends? Are we aware of the digital-self we and our environment are producing in Social Media? Social Media and dating apps, especially Tinder, are giving us the impression that there is always someone better out there, the options are immense and a lot of young adults decide to make no choice instead of maybe the wrong one.

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To conclude, Social Media had and will have a major impact on the dating culture especially of young adults. We need to learn again to value the excitement when you just see someone in a bar, university or even on the street and change looks for a second.

We are connected all the time, we have access to a lot of people and major networks, which is an advantage when it comes to for example finding a job, getting information, being spontaneous or just as an entertainment, when we are bored. One of the comments we received explained how one of our readers met his wife there in Social Media has not only become a very relevant topic for brands and companies to deal with when it comes to business, but also for human beings in regards to their personal and dating life. But nearly no one is posting about the days where we have a mental breakdown and are sitting in the library, rainy days where we fight with our boyfriend or the daily struggle of waking up. They essentially become social networks — except they're set up for meeting new people.

Let us go out and live the real life again! Living in Media and the Future of Advertising. Tinder finds you potential matches based on how close their location is to you. Then move on to the next profile, and repeat. Then, let the chatting and hooking up begin.

To see where this app is heading, we need to look back at past hook-up apps turned social networks. Mark Zuckerberg founded Facebook while he was studying at Harvard University. Before bringing Facebook to life, he developed a few social networks for his peers. Perhaps Zuckerberg saw the limitations in this hook-up app and used his experience to build something more complex: Speaking from experience as a Facebook native, at the beginning it was all about meeting people and potentially hooking up.

Has someone asked you out on a date through Facebook? Facebook gives users the ability to creep in other words, check out potential dates or ex-partners.

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I recently wrote a post about things that we at Hootsuite miss about Myspace. Review your voice or location-based social network, the truth? Skip to so easy, and more! Search through profiles contact from.

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